Sell the Steak, Not the Sizzle When Writing Your MLS Listing Profile

Words that sell homes.  The book Freakonomics discovered something very interesting about the MLS ads that sold for the highest percentage of listing price.  It's clear that consumers want the steak and not the sizzle when they look for a new home.

Words (or phrases) associated with Higher Selling Prices:

1- State of the art
2- Granite
3- Maple
4- Gourmet
5- Corian

Words (or phrases) associated with Lower Selling Prices:

1- Fantastic
2- Charming
3- Spacious
4- Great Neighborhood
5- Any term followed by an exclamation point!

MORAL:  Stop Selling and Start Telling