Brad Coy explains why REALTORs should set up a Google profile on Bloodhound Blog:
The personal profiles are not new. I did share some of my thoughts on this in Unchained in Seattle. They’ve been around for a while now, it just seems that every time I take a look at them they add more features. First with a curious name verification process, then just last week with custom URLs. They now support a pretty good amount of info on someone depending on your settings. Numerous links to sites, an ‘about me’, contacts, and a Flickr or Picassa feed for photos.
None of this might be relevant except for the fact that Googling you is what people do. Even my wife (against my personal preference) told someone to just look me up on Google the other day. That person found me in a heart beat.
Watch this video from Lorna Li to learn how to set up a Google Profile: