Bob and Loraine Dyson, successful real estate brokers, are back in Del Mar, CA. From the North County Times:
As before, the Dysons will concentrate on real estate's high end, such as the multimillion-dollar homes common in Del Mar and in Rancho Santa Fe, where the Dysons live. It's a market Bob Dyson says is insulated from the turmoil of the subprime real estate market, roiled by defaults on mortgages made to those with shaky credit.
The company will handle top-dollar properties throughout the county.
If you notice a Villa Sotheby's agent tapping away at his or her iPhone, it's likely to be strictly business. With the help of their computer-whiz son, Chris Dyson, Bob and Loraine Dyson are installing what they call a paperless office system. The iPhones will store all of the agent's work information and provide access to Multiple Listing Service data.
This is truly exciting! Dyson and Dyson real estate brokerage owned the luxury market before selling to Coldwell Banker some six years ago. They established a presence in Palm Springs and Las Vegas during their "non-compete" exile from San Diego. More importantly, they are embracing technology as a tool for change in the industry; right up my alley. Del Mar Realtors are notoriously behind the technology curve when it comes to marketing real estate. Some Del Mar Realtors don't even know how to use e-mail.
Roberta Murphy, tech-savvy Realtor and author of LuxuryHomeDigest.com, was seen at L'Auberge, sipping a latte, yesterday. I'm headed over to tour the Dyson office today.
