SAN DIEGO MORTGAGE AND REAL ESTATE

Social Media Marketing For REALTORs (Part 3): Zillow Profile

Zillow.com is a powerful website which attracts both buyers and sellers alike.  Sellers often use it to check out the "Zestimate" for their home and neighboring properties.  Buyers are attracted to both listings on the site and the Zillow Mortgage Marketplace.

In this video, Sara Bonert explains how REALTORs can use Zillow to market themselves by:

1. setting up a profile
2. uploading listings
3. answering questions in the Zillow Advice section

Watch Sara's presentation:

Social Media Marketing For REALTORs (Part 2): Google Profiles

Google is the premier search engine on the internet. It is usually the first place your potential customers would search for you.  One of the easiest ways to brand yourself on the internet is through the first pillar of social media marketing; declaration of identity.  Google Profiles makes it easy for REALTORs to "rank" on the bottom of the first page, for their name.

Brad Coy explains why REALTORs should set up a Google profile on Bloodhound Blog:

The personal profiles are not new.  I did share some of my thoughts on this in Unchained in Seattle.  They’ve been around for a while now, it just seems that every time I take a look at them they add more features.  First with a curious name verification process, then just last week with custom URLs.  They now support a pretty good amount of info on someone depending on your settings.  Numerous links to sites, an ‘about me’, contacts, and a Flickr or Picassa feed for photos.

None of this might be relevant except for the fact that Googling you is what people do.   Even my wife (against my personal preference) told someone to just look me up on Google the other day.  That person found me in a heart beat.

Watch this video from Lorna Li to learn how to set up a Google Profile:

Social Media Marketing For REALTORs (Part 1): Five Pillars of Social Media Marketing

This is a review for many of you but here are the Five Pillars of Social Media Marketing from The Marketing Pilgrim:

Any and all forms of Social Media Marketing tactics fall under at least one of these five forms of action. Often the same channel will incorporate two or more of these:

1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction

Here I am discussing the five pillars at the BloodhoundBlog Unchained Online Marketing Conference: